During the Festival of Lights this year, Anunta celebrated a festival of its own.
As part of our corporate social responsibility program, Anunta is devoted to improving the lives of the impoverished and actively contributing back to the community. Anunta’s numerous planned CSR projects are motivated by the idea that, because of our power in numbers, even the smallest actions can have a significant impact. Collective action from all Anunta employees has been the biggest force behind the success of each of these initiatives.
In the spirit of Diwali, we decided to spread love, happiness, and joy among the less fortunate as part of our CSR initiatives. Anunta organized ‘Daan Utsav,’ our very own festival of giving. In this two-week-long donation drive across our offices in Mumbai, Chennai, and Bangalore, we urged our colleagues to donate clothes, books, and toys to those in need.
In the two weeks that followed, we received overwhelming response from as our colleagues enthusiastically made their donations.
We decided to have our own giving festival, Daan Utsav, because it perfectly complemented both our CSR philosophy and the auspicious Diwali season.
We have been organizing Daan Utsav annually and the response from our colleagues has always been inspiring. Our “Joy of Giving” CSR initiative focuses on providing financial and domestic resources to help the underprivileged.
Daan Utsav was conceptualized to help each employee in Anunta to experience the joy of giving. A drive like this where everyone openly participates helps us induct new employees into the “giving experience”. Being a part of a major corporate program with observable and quantifiable outcomes also makes people feel like they belong.
For Daan Utsav, we partnered with Goonj, an NGO that undertakes disaster relief, humanitarian aid, and community development in 23 states across India. Headquartered in New Delhi, Goonj channels unused materials in urban homes to remote villages, distributing them among the deserving. They have built a strong, successful network of communities from urban to rural India, channelizing crucial and basic resources like clothes, food, books, etc. to address the gaps in education and livelihood.
Goonj’s development model successfully connects urban and rural communities, leading to a more inclusive and engaged economy.
Goonj was the perfect partner for our Daan Utsav. They collect unused resources from urban homes and use them for rural development, helping the less fortunate live with dignity. Our collections through Daan Utsav would become crucial tools in building a comfortable life for the deserving.
Daan Utsav was a tremendous success. At the end of two weeks, we collected over 100 boxes of clothes, toys, and books across all locations. Our HR team visited Goonj offices in all three locations to personally deliver donations. Our trusted partner will distribute these donations across rural India.
With a strong commitment to helping the less fortunate in our community, Anunta has a robust HR policy.
Daan Utsav is a great example how dedicated we are as an organization to put all our CSR plans into action.
“The Anunta Daan Utsav initiative was launched on October 2 with a simple request to our colleagues. Do you have any clothes, books, or toys that you would like to donate?” says Amar Salvi, our SVP of HR and Training. “The response from our colleagues across locations was prompt and in just a few days, the boxes were overflowing!”
“I am glad that we could collectively make a difference to the underprivileged through this association with Goonj,” Amar adds. “Looking forward to many such drives in 2023.”