During the Festival of Lights this year, Anunta celebrated a festival of its own.
As part of our CSR policy, Anunta is committed to giving back to the community and making a tangible difference in the lives of the underprivileged. The many CSR initiatives planned at Anunta are driven by the belief that even the smallest of gestures can make the biggest difference because we have the strength of numbers. Collective action from all Anunta employees has been the biggest force behind the success of each of these initiatives.
In the spirit of Diwali, we decided to spread love, happiness, and joy among the less fortunate as part of our CSR initiatives. Anunta organized ‘Daan Utsav,’ our very own festival of giving. In this two-week-long donation drive across our offices in Mumbai, Chennai, and Bangalore, we urged our colleagues to donate clothes, books, and toys to those in need.
In the two weeks that followed, we received overwhelming response from as our colleagues enthusiastically made their donations.
Why Daan Utsav?
We organized Daan Utsav because the idea of having our own festival of giving aligned well with both our CSR policy as well as the auspicious time of Diwali.
We have been organizing Daan Utsav annually and the response from our colleagues has always been inspiring. It falls under our “Joy of Giving” CSR initiative that is focused entirely on helping the underprivileged through financial and domestic resources.
Daan Utsav was conceptualized to help each employee in Anunta to experience the joy of giving. A drive like this where everyone openly participates helps us induct new employees into the “giving experience”. It also instils a sense of belonging in them, being part of a large corporate initiative with very tangible results.
A word about our partner, Goonj
For Daan Utsav, we partnered with Goonj, an NGO that undertakes disaster relief, humanitarian aid, and community development in 23 states across India. Headquartered in New Delhi, Goonj channels unused materials in urban homes to remote villages, distributing them among the deserving. They have built a strong, successful network of communities from urban to rural India, channelizing crucial and basic resources like clothes, food, books, etc. to address the gaps in education and livelihood.
Goonj’s model of development bridges the gap between the urban and rural communities, while creating a more inclusive and involved economy.
Goonj was the ideal partner for us in our Daan Utsav, as they source under-utilized resources from urban homes as tools for rural development, helping the less fortunate to live with dignity. Our collections through Daan Utsav would become crucial tools in building a comfortable life for the deserving.
The inspiring success of Daan Utsav
Daan Utsav was a tremendous success. At the end of two weeks, we collected over 100 boxes of clothes, toys, and books across all locations. Our HR team visited the Goonj offices in all three locations to hand over the donations, which will later be distributed across rural India by our very able partner.
Anunta has a very strong HR policy that is committed towards the upliftment of the underprivileged in our society. Daan Utsav is a great example how dedicated we are as an organization to put all our CSR plans into action.
“The Anunta Daan Utsav initiative was launched on October 2 with a simple request to our colleagues. Do you have any clothes, books, or toys that you would like to donate?” says Amar Salvi, our SVP of HR and Training. “The response from our colleagues across locations was prompt and in just a few days, the boxes were overflowing!”
“I am glad that we could collectively make a difference to the underprivileged through this association with Goonj,” Amar adds. “Looking forward to many such drives in 2023.”