The Perfect Growth for Telcos in 2024 Powered by Partnerships

The Perfect Growth for Telcos in 2024 Powered by Partnerships

The telecommunications industry is a high-wire act. Consumer appetites for data are insatiable, growing at a breakneck pace fueled by streaming, gaming, and the ever-expanding Internet of Things (IoT). According to a recent PwC report titled, Global Telecom Outlook 2023-2027, the global data consumption over telecom networks will triple to 9.7 million petabytes in 2027 from 3.4 million in 2022.

Meanwhile technological advancements happen at accelerated speeds, from 5G and edge computing to AI and virtual reality. In this dizzyingly changing environment, telcos must be agile acrobats, constantly adapting to stay ahead of the curve.

Three main rings compose the telco tightrope in 2024:

  • Soaring digital demands: The average customer now consumes five times more data than they did just five years ago. This surge strains networks and necessitates constant infrastructure upgrades.
  • Expanding service portfolios: To stay relevant, telcos have to venture beyond traditional voice and data plans and offer bundled services that add value, especially to enterprise customers. Juggling these diverse offerings adds immense complexity.
  • Uncompromising ESG commitments: Environmental, social, and governance (ESG) goals are no longer optional. Telcos are under pressure to reduce their carbon footprint, foster diversity and inclusion, and operate ethically.

So how can telcos walk this tightrope with confidence? The answer lies in strategic partnerships with managed digital workspace solutions providers.

The Magic of Telco-Tech Partnerships

The telco landscape is a whirlwind of change. As we noted in the beginning, telcos have a busy year ahead, working towards meeting three big goals. In this dynamic environment, agility, efficiency, and sustainability are no longer just buzzwords – they are imperative for survival.

Strategically partnering with managed digital workspace solutions providers will help telcos navigate this complex terrain without sacrificing their brand identity or customer experience.

These partnerships can unlock a powerful suite of tools and expertise, positioning telcos as trusted technology partners with a unique opportunity to offer exceptional value for their clients.

Expand Your Portfolio, Elevate Your Offering

Partnerships with digital workspace solutions providers help telcos reach into new enterprise segments with customizable solutions, seamlessly integrated with their brand and expertise. Leveraging the tech partner’s proven technology and market experience to offer cutting-edge solutions will help telcos differentiate their brand and provide a comprehensive portfolio of integrated services. (I delved deep into this topic last year in this blog post. A supplementary read.)

Stepping beyond their traditional offerings, telcos get to address diverse enterprise needs, that too, without the burden of in-house development.

Taming the Data Torrent

Telcos are struggling to meet the soaring consumer data demands as they have to make heavy investments in cost-prohibitive infrastructure to serve them. Partnering with managed workspace providers equips them with the tools to tackle this challenge. Telcos bring robust networks and secure storage, while managed workspace providers optimize data flow, leverage edge computing, and manage cloud workspaces. This dynamic duo can attract data-hungry customers and transform telcos into trusted partners for navigating the data deluge.

And the added advantage? These partnerships are a steady source of monthly revenue as well as excellent customer satisfaction rates.

Sustainable Synergy

This partnership extends beyond business benefits and holds the potential to significantly contribute to telcos’ ESG goals. Managed digital workspace solutions providers offer expertise in green data center solutions, including renewable energy integration and resource-efficient hardware. Collaborating with them allows telcos to reduce their carbon footprint associated with data storage and network operations.

Additionally, optimized data management through edge computing and data lifecycle management practices further minimize energy consumption and resource strain. This not only aligns with growing sustainability demands but also positions telcos as environmentally conscious partners, attracting eco-conscious customers and investors. (Check out what my colleague, Girish Srinivas, has to say about digital workspace solutions and ESG priorities in his blog.)

Powering Your Growth Journey

Not to blow our own trumpet, but when you partner with a leading player in the game like Anunta, you sign up for a long-term collaboration built on trust, ensuring mutual growth through shared revenue models. This partnership fosters more than simply brand-labeled solutions. It’s about a collaborative ecosystem with:

  • Strengths Synergy: Leverage combined expertise, technology, and market reach to unlock greater value for enterprise clients.
  • Joint Innovation: Co-create solutions that address evolving industry needs and client challenges, fostering continuous innovation.
  • Shared Growth: Benefit from revenue models aligned with successful deployments, ensuring mutual growth and a sustainable partnership.
  • Market Intelligence: Gain access to valuable industry insights and market intelligence, empowering strategic decision-making.

If you are ready to empower your customers and unlock new growth opportunities, reach out to my colleagues at today. Let’s explore the possibilities of a collaborative partnership that transcends traditional models.


Rajkumar Solomons
Rajkumar Solomons

Rajkumar Solomons is Chief Strategic Alliances - Solomons is a seasoned professional with over 22 years of experience in IT/ITeS, Telecom, BFSI, Education, Travel & Transportation Domain. He has a proven track record in Business Leadership, Digital Transformation and Acceleration, Consulting Practice Development, Digital Marketing and Cloud Channel Development. In his previous role, Solomons was the CEO of the Telecom Cloud Business in the MEA region for G7 CR and Director – Partner Marketing and Business Development at Microsoft before G7 CR. His Microsoft stint spanned over a decade, where he played an instrumental role in landing the global blueprint for the largest Cloud Channel. He has built strategic partnerships across Telcos, GSIs & MSPs to accelerate business transformation for customers. Prior to Microsoft, he has worked at KPMG, building IT Strategy and Cloud Consulting Practice amongst various other things. Solomons has an MBA in marketing and has a bachelor’s degree in engineering (Electronics).