Last year, the Australian telecommunications giant, Optus, revealed that the personal data of about 10 million customers was stolen in a cyberattack. Two weeks later, it was considered one of the worst data breaches in the history of the country as it spiraled into ransom threats and a huge public outcry.

Almost at the same time, half a world away in India, one of its largest telecom providers, Vodafone, revealed that the data of nearly 20.6 million customers was leaked in an unrelated, but coincidental, cyberattack.

The telecom industry is the backbone of our infrastructure – from staying in touch with our loved ones to streaming movies online to backing our corporate email networks. Perhaps that’s what makes them such lucrative targets for threat actors.

With the rise of the 5G network, speed, and coverage – something that all telcos now offer – service providers need a new differentiator to stay competitive. Security and customer experience are ideal candidates for this role.

Desktop-as-a-Service and the Telecom Industry

In one of our blog articles earlier this year, we explored how Desktop-as-a-Service (DaaS) is fast becoming a mainstream technology that ensures both data security and great customer experience. By enabling application and data accessibility with a centralized cloud infrastructure, DaaS eliminates the reliance on high-end physical hardware. As a cloud computing solution that provides virtual desktops over a secure network, its innate advantages are quite attractive for telecom providers.

As telcos evolve to “techcos” leveraging technology in a competitive market, DaaS is one of the most beneficial solutions they can rely on to differentiate themselves from their peers.

Here’s a look at how:

Consistent Customer Experience

DaaS enables telcos to ensure that customer support representatives and other customer-facing employees have a consistent and standardized desktop environment. This helps maintain a high customer experience.

Efficient Customer Support

DaaS enables customer support representatives to access necessary tools and resources from any location, improving response times and the overall efficiency of customer support services.

Data Privacy and Compliance

Telcos deal with highly sensitive customer data and a breach of it will have a significant impact on the brand. With threats of identity theft looking large, the Optus breach caused a massive fall in the brand’s reputation. DaaS can provide better control over data privacy and compliance by centralizing data storage and implementing robust security measures.

Scalability

Telcos often experience fluctuations in customer demand. DaaS allows them to quickly scale up or down the number of virtual desktops based on demand, ensuring optimal performance and resource allocation.

Faster Deployment of Services

The centralized nature of DaaS enables telecom companies to deploy new services, updates, or software to their customer support teams more rapidly. This ensures that support agents always have access to the latest tools and resources to better serve their customers.

Choosing the Ideal DaaS Provider

Anunta is a leading provider of managed DaaS solutions, providing full life-cycle services to our customers for more than a decade. Our solution, DesktopReady, is designed specifically for the telecom industry, and it offers several features that are tailored to the specific needs of telecom providers, like:

• Build a more scalable and flexible business.
• Keep systems secure and compliant with integrated security management.
• Safeguard your business against data breaches and data loss.
• Simplify the complex IT systems and management.
• Enable work from anywhere, anytime and on any device.

It is the simplest truth that customers will always be loyal to the service provider who gives them the best service – and in today’s world, as you know, this best service is centered around data security and customer service. If you are a telecom provider looking for a way to differentiate yourself from your competition, DaaS might just be the best solution for you – and Anunta’s DesktopReady more so.

If we have convinced you, don’t hesitate to reach out to us at marketing@anuntatech.com. We would be happy to help you out.