Last year, in a shocking revelation, Australian telecommunications giant Optus disclosed that a cyberattack had compromised the personal data of about 10 million customers. Just two weeks later, it was considered one of the worst data breaches in the country’s history. Furthermore, the incident escalated into ransom threats and sparked a huge public outcry.
Meanwhile, around the same time, on the other side of the world, India’s Vodafone suffered a similar fate. In a separate but coincidental incident, the personal data of nearly 20.6 million customers was leaked in an unrelated cyberattack.
Undoubtedly, the telecom industry plays a critical role in our daily lives. It enables us to stay connected with loved ones, stream movies, and power corporate email networks. Consequently, this makes telecom providers attractive targets for cybercriminals.
As 5G networks improve speed and coverage, all telcos now face the challenge of finding new ways to stay competitive. In this context, security and customer experience have emerged as key areas for differentiation.
In one of our blog articles earlier this year, we explored how Desktop-as-a-Service (DaaS) is fast becoming a mainstream technology that ensures both data security and great customer experience. By enabling application and data accessibility with a centralized cloud infrastructure, DaaS eliminates the reliance on high-end physical hardware. As a cloud computing solution that provides virtual desktops over a secure network, its innate advantages are quite attractive for telecom providers.
As telcos evolve to “techcos” leveraging technology in a competitive market, DaaS is one of the most beneficial solutions they can rely on to differentiate themselves from their peers.
Here’s a look at how:
DaaS enables telcos to ensure that customer support representatives and other customer-facing employees have a consistent and standardized desktop environment. This helps maintain a high customer experience.
DaaS enables customer support representatives to access necessary tools and resources from any location, improving response times and the overall efficiency of customer support services.
Telcos deal with highly sensitive customer data and a breach of it will have a significant impact on the brand. With threats of identity theft looking large, the Optus breach caused a massive fall in the brand’s reputation. Desktop as a Service can provide better control over data privacy and compliance by centralizing data storage and implementing robust security measures.
Telcos often experience fluctuations in customer demand. Desktop as a Service allows them to quickly scale up or down the number of virtual desktops based on demand, ensuring optimal performance and resource allocation.
The centralized nature of DaaS enables telecom companies to deploy new services, updates, or software to their customer support teams more rapidly. This ensures that support agents always have access to the latest tools and resources to better serve their customers.
Anunta is a leading provider of managed Desktop as a Service solutions, providing full life-cycle services to our customers for more than a decade. Our solution, DesktopReady, is designed specifically for the telecom industry, and it offers several features that are tailored to the specific needs of telecom providers, like:
It is the simplest truth that customers will always be loyal to the service provider who gives them the best service – and in today’s world, as you know, this best service is centered around data security and customer service. If you are a telecom provider looking for a way to differentiate yourself from your competition, Desktop as a Service might just be the best solution for you – and Anunta’s DesktopReady more so.
If we have convinced you, don’t hesitate to reach out to us at marketing@anuntatech.com. We would be happy to help you out.
Rajkumar Solomons is Chief Strategic Alliances - Solomons is a seasoned professional with over 22 years of experience in IT/ITeS, Telecom, BFSI, Education, Travel & Transportation Domain. He has a proven track record in Business Leadership, Digital Transformation and Acceleration, Consulting Practice Development, Digital Marketing and Cloud Channel Development. In his previous role, Solomons was the CEO of the Telecom Cloud Business in the MEA region for G7 CR and Director – Partner Marketing and Business Development at Microsoft before G7 CR. His Microsoft stint spanned over a decade, where he played an instrumental role in landing the global blueprint for the largest Cloud Channel. He has built strategic partnerships across Telcos, GSIs & MSPs to accelerate business transformation for customers. Prior to Microsoft, he has worked at KPMG, building IT Strategy and Cloud Consulting Practice amongst various other things. Solomons has an MBA in marketing and has a bachelor’s degree in engineering (Electronics).