At first glance, desktop computing technology, including virtual desktop infrastructure (VDI) may not seem to play a critical role in the success of Business Process Outsourcing (BPO) companies. When businesses think about technological innovation today, their thoughts usually go to areas like the cloud and AI, not PCs.
Yet for BPO companies, in particular, overhauling desktop technology by replacing physical PCs with virtual desktop infrastructure (VDI) is a powerful way to gain crucial business agility, while also lowering costs and simplifying regulatory compliance needs.
Indeed, BPO companies, which provide services like customer support and sales operations to other businesses on an outsourced basis, face a variety of challenges that VDI is uniquely positioned to solve.
Building an agile BPO business
BPO companies need to run an agile business that can respond quickly to changes in client needs and shifts in the market. When your company provides outsourced business operations to other companies, you need to be able to deploy staff quickly when one of your customers needs a new team or begins offering a new service.
After all, a core selling point of BPO is that it allows the customers of BPO companies to meet their operational needs more quickly than they could use their own in-house staff. In order to deliver on this promise, BPO providers must be able to respond particularly quickly to client needs.
Here, VDI offers a solution by making it faster and easier to deploy and scale the desktop infrastructure that BPO employees require. Businesses that depend on physical PCs can’t quickly bring new employees online to accommodate a surge in their clients’ demand. They will also find it more difficult to update the software tools they provide to their employees in order to power their clients’ operations.
Because the desktops provided by VDI run on centralized servers, creating new desktop environments through VDI solutions is as simple as pressing a button and waiting a few seconds. What’s more, the fact that Virtual Desktop Infrastructure desktops can be accessed from anywhere makes it easy for BPO companies to give their employees the PC environments and software they need to do their work at a moment’s notice, no matter where the employees are located.
Growing BPO competition and shrinking profit margins
BPO companies also face the challenge of operating in a highly competitive industry with tight margins. Thanks to the Internet, the BPO industry has globalized, meaning BPO providers face more competition than ever because they are competing with companies spread across the world. Due in part to this competition, as well as to the increasing costs of providing outsourced business services to overseas clients, BPO profit margins have steadily decreased in recent years.
What this means is that, in order to succeed as a BPO provider today, you need to control costs more tightly than ever before.
Migrating from traditional PCs to VDI is one way to slash BPO operating costs. By eliminating the need to purchase new PCs on a continuous basis, as well as to maintain all of the hard drives, keyboards, displays and so on that come with them, VDI significantly reduces the cost of physical IT infrastructure.
It also reduces management spend by making it easier to centralize desktop support operations. Instead of having to deploy IT staff across multiple locations to set up and manage PCs, BPO companies that use VDI can manage their PC environments from a central location, making it possible to achieve faster results with fewer staff.
To be sure, VDI won’t solve every financial challenge that BPO companies face today. But it will control one core part of their operational expenses by reducing their desktop infrastructure costs.
Addressing regulatory challenges
Perhaps the greatest challenge facing BPO companies is a regulatory landscape that is growing increasingly complex.
New compliance laws like the GDPR in Europe, the LGPL in Brazil, and the CCPA in the United States have imposed stricter controls over how and where the private data of consumers in these regions can be stored. What’s more, these rules are set to grow even more complicated due to the rollout in coming years of additional frameworks, like the newly ratified CPRA in the U.S.
In order to deliver reliable services to clients in these parts of the world, BPO providers must be able to guarantee compliance with the regulatory rules that their clients need to meet. A BPO company that stores data about its clients’ customers or sales leads, for instance, must ensure that it adheres to the digital privacy and security controls mandated by whichever compliance frameworks affect its clients.
VDI can significantly simplify compliance by providing BPO companies with greater flexibility over how and where they store data. Instead of having to store consumers’ contact information on local PCs, for example, they can host it on centralized servers or in the cloud, where it is easier to secure in the ways mandated by compliance frameworks. Cloud-based desktops that can be hosted anywhere in the world also offer an unparalleled ability to comply with data sovereignty components of regulatory laws, which may require data to be stored on servers in a specific country. Without VDI, offshore BPO providers would struggle to meet these requirements.
Conclusion
VDI may not be the sole solution for every challenge that BPO companies must overcome today. But by adding agility to their IT infrastructure (and, by extension, to their operations), reducing costs, and simplifying regulatory compliance, VDI offers at least a partial solution to some of the core problems hampering BPO providers. It’s one solution that can help BPO companies thrive in this increasingly competitive industry.
